U.S. News Media Industry Analysis for 2015, 13 Segments

2015 data from the Pew Research Center's annual analysis details the state of the U.S. news media industry. The report covers 13 industry segments, providing data on audience, economic, newsroom investment, and ownership trends. It aggregates data from roughly 20 different sources into approximately 80 charts and tables.

Use Cases

• Analyzing trends in newspaper circulation (print and digital) based on reported 7% decline and 22% digital share.
• Studying advertising revenue changes in the news industry based on the reported 8% decline among publicly traded companies.
• Investigating the economic pressures on newsrooms based on described industry reorganization and revenue challenges.
• Comparing performance across different segments of the news media industry based on the 13 separate fact sheets.

Strengths

• Report is based on data from roughly 20 different sources, suggesting a multi-source foundation.
• Analysis covers 13 distinct segments of the news industry, indicating breadth of coverage.
• Provides specific metrics for 2015, including a 7% decline in average weekday circulation and an 8% decline in total advertising revenue.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Last update date is unknown; freshness unverified.

Provenance

Source

Pew Research Center

Collection Method

Annual analysis aggregating data from approximately 20 sources.

Time Range

2015

Geography

United States