Survey of Chinese Consumers on Upcycled Food Purchase Intentions, 418 Responses

418 valid survey responses from Chinese consumers investigating purchase intentions toward upcycled foods. The data was collected by Weiqi Gan and last updated on 2026-05-07. It was analyzed using structural equation modeling to test an integrated model based on the Value–Attitude–Behavior framework and Theory of Planned Behavior.

Use Cases

• Modeling consumer purchase intention based on perceived value, attitude, subjective norm, and perceived behavioral control.
• Analyzing the mediating role of attitude in the relationship between perceived value and purchase intention.
• Studying the factors influencing acceptance of sustainable food innovations like upcycled foods.
• Comparing the predictive power of the Value–Attitude–Behavior framework and Theory of Planned Behavior in a food context.

Strengths

• Includes 418 valid survey responses, providing a basis for statistical analysis.
• Data was analyzed with structural equation modeling and a bias-corrected bootstrap procedure, suggesting a rigorous methodological approach.
• Released under a permissive CC-BY-4.0 license, allowing for broad reuse.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The 12.3 KB file size suggests a very small dataset, likely containing only summary results or a codebook rather than raw data.

Provenance

Source

Weiqi Gan via figshare

Collection Method

Survey of Chinese consumers.

Freshness

Last updated 2026-05-07 05:43:03; freshness should be verified.

Geography

China