Saudi Arabian Influencer Marketing Survey Data from Consumers and Experts

This dataset comprises survey responses from 38 consumers and 8 industry experts on influencer marketing in Saudi Arabia. It explores platform usage, trust perceptions, purchasing behavior, and strategic practices within the Saudi market. The data is analyzed using descriptive statistics and qualitative thematic analysis.

Use Cases

• Analyze consumer purchasing behavior in relation to perceived influencer authenticity and platform usage.
• Examine industry expert insights on strategic practices and cultural considerations for marketing campaigns.
• Compare trust perceptions toward influencer promotions between consumer and expert survey data.
• Investigate the association between content consistency, transparency, and purchase intentions in consumer responses.
• Map key contextual mechanisms like cultural alignment and regulatory compliance highlighted in the expert survey.

Strengths

• Integrates dual perspectives from 38 consumers and 8 industry experts.
• Focuses on the culturally specific and digitally advanced Saudi Arabian market.
• Data analyzed using both descriptive statistical techniques and qualitative thematic analysis.

Limitations

• Modest sample sizes, particularly the expert survey with only 8 respondents, limiting generalizability.
• Data is exploratory and intended to map mechanisms rather than establish causal relationships.
• The dataset is small, at 20.5 KB, indicating limited scope and detail.

Provenance

Source

figshare

Collection Method

Two structured online surveys (consumer and expert) using an exploratory mixed-methods research design.

Time Range

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Freshness

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Geography

Saudi Arabia (KSA)