U.S. Higher Education Plant-Rich Menu Marketing Strategies 2010-2024

363 reports document the use of marketing-mix choice architecture strategies at 166 higher education institutions across 36 U.S. states and the District of Columbia. The data categorizes institutional strategies into eight domains, with profile being the most common (96.99%) and place the least (1.20%). This scoping review was conducted by Nicole L. Furr and published in 2024.

Use Cases

• Analyze the prevalence of eight marketing-mix strategy domains like profile and priming/prompting across 166 institutions.
• Compare the adoption rates of specific strategies such as pricing (5.42%) and default picks (10.24%) by geographic region.
• Identify institutions implementing multiple strategies to model correlations between strategy combinations and reported outcomes.

Strengths

• Documents 166 distinct higher education institutions, providing a broad sector view.
• Categorizes evidence into eight specific marketing-mix strategy domains with precise adoption percentages.
• Based on a systematic scoping review across five databases and gray literature from 2010 to 2024.

Limitations

• Data is qualitative and descriptive from reports, not quantitative outcome measurements.
• Scope is limited to U.S. institutions, excluding international comparisons.
• The 373.8 KB PDF contains summarized findings, not raw, tabular data for computational analysis.

Provenance

Source

Systematic scoping review by author Nicole L. Furr, published on figshare.

Collection Method

Review of five databases, Google Scholar, gray literature, news, and organizational websites.

Time Range

2010 to 2024

Freshness

Last updated March 2024, covering literature through 2024.

Geography

United States (36 states and District of Columbia)