Survey Data on Brand Avoidance Intention for Organic Agricultural Products

A questionnaire survey invited respondents in 4 different promotion scenarios to explore the relationship between exaggerated advertising and consumers' brand avoidance intention. The dataset, 48.0 KB in size, was authored by Jizhi Chen and last updated on 2026-04 10. It likely contains variables such as perceived information matching, perceived brand hypocrisy, and information recognition ability.

Use Cases

• Modeling the relationship between perceived advertising exaggeration and brand avoidance intention based on survey constructs.
• Analyzing the mediating role of perceived brand hypocrisy based on the described relationships.
• Investigating the moderating effect of information recognition ability on consumer responses.
• Testing Protection Motivation Theory (PMT) applications in agricultural brand management.

Strengths

• Dataset is openly licensed under CC-BY-4.0.
• Study design includes 4 different promotion scenarios for data collection.
• Empirical results on specific relationships (e.g., PIM to PBH) are described.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The dataset is very small at 48.0 KB, indicating limited scope.

Provenance

Source

figshare

Collection Method

Questionnaire survey in 4 promotion scenarios.

Time Range

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Freshness

Last updated 2026-04-10 05:29:11; freshness should be verified.

Geography

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