Survey of Thai Students on Chinese Media Preferences and YouTube-Based Language Learning

A dataset from a study of 266 Thai secondary school students aged 13–19, examining relationships between Chinese media content preferences, perceived usefulness, and self-perceived learning effectiveness on YouTube. The data was collected by Binle Lai and last updated on 2026-05-19. It is a small dataset of 18.3 KB, stored in a DOCX file.

Use Cases

• Testing structural equation models based on the relationships between content preference, perceived usefulness, and behavioral intention.
• Analyzing the mediating role of perceived usefulness between media preference and learning intention.
• Investigating predictors of self-perceived learning effectiveness in informal, media-based language learning contexts.

Strengths

• Dataset is based on a specific sample of 266 secondary school students from two schools in Thailand.
• The study design and key statistical results (e.g., path coefficients, mediation effect size of 74.22%) are explicitly documented in the description.
• Data is shared under a permissive CC-BY-4.0 license.

Limitations

• The dataset is very small at 18.3 KB, suggesting limited scope or raw data.
• Row count and column-level documentation are unknown, requiring manual inspection after download to understand the data structure.
• The data may reflect geographic and age-group bias specific to the sampled Thai secondary schools.

Provenance

Source

Binle Lai via figshare

Collection Method

Survey data collected from 266 secondary school students in Thailand, analyzed using structural equation modeling with bootstrap-based mediation testing.

Freshness

Last updated 2026-05-19 05:38:34; freshness should be verified.

Geography

Thailand (specifically, two secondary schools)