Market-Segmented Target Product Profiles for Sorghum Breeding in Eastern Sudan

A 2026 study by Aisha Abdalhady Ahmed Abdalla presents a framework for realigning sorghum breeding with market demand in Eastern Sudan. The research synthesizes trait prioritization from a multi-stakeholder workshop with 49 participants and focus groups with 60 women processors. It identifies five market segments and translates trait rankings into segment-specific target product profiles.

Use Cases

• Designing sorghum breeding programs based on prioritized traits like drought tolerance and Striga resistance.
• Analyzing market segmentation for agricultural products based on identified actor segments such as rain-fed smallholders and urban processors.
• Studying the alignment of crop traits with end-use functionality, such as pasting quality for household staples or fermentation strength for beverages.
• Investigating gender-inclusive agricultural research methods based on the focus group discussions with women sorghum processors.

Strengths

• Includes quantitative trait prioritization data from 49 workshop participants using a standardized Likert scale.
• Incorporates qualitative insights from focus group discussions with 60 women sorghum processors.
• Results are structured into five distinct market segments and corresponding target product profiles.
• Released under a permissive CC-BY-4.0 license.

Limitations

• The primary data file is a 20.0 KB DOCX document; the underlying quantitative or tabular data is not directly available in a structured format.
• Row count and column-level documentation are unknown, limiting suitability assessment for direct analysis.
• Geographic scope is specific to Eastern Sudan, which may limit generalizability.

Provenance

Source

figshare, authored by Aisha Abdalhady Ahmed Abdalla.

Collection Method

Data was gathered through a structured multi-stakeholder workshop and complementary focus group discussions.

Time Range

The study was published in 2026; specific data collection dates are not provided.

Freshness

Last updated 2026-05-21 05:46:25.

Geography

Eastern Sudan.