Visual Strategies of Top Spanish Wine Labels, 2025 Guide

The 2025 edition of the Guía Peñín provides the source for this analysis of visual communication in Spanish wine. Fernando Suárez-Carballo conducted a content analysis on 63 labels from the 100 highest-rated wines, examining plastic, iconic, and linguistic signs. Results show a high degree of visual similarity and associations between Denomination of Origin and label components.

Use Cases

• Identify graphic patterns in premium product packaging based on described visual variables.
• Assess homogeneity in visual communication of quality within a specific industry.
• Analyze the association between geographic origin (Denomination of Origin) and design elements.
• Compare the prevalence of traditional versus transgressive design approaches in high-end markets.

Strengths

• Analysis is based on a defined sample of 63 labels from a leading industry guide.
• Methodology includes a reliability test on 10% of the sample with an 80% minimum agreement threshold.
• Results are analyzed using descriptive statistics and chi-square tests.

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• The 56.5 KB file size suggests a very limited scope of data.

Provenance

Source

Fernando Suárez-Carballo

Collection Method

Content analysis of wine labels from the Guía Peñín 2025.

Time Range

2025

Freshness

Last updated 2026-05-11 05:28:40; freshness should be verified.

Geography

Spain