Loading...
Loading...
Available on 1 platform
Sign in to view source links and access this dataset
George E. Newman of Yale University conducted six experiments examining the effects of thank-you gifts on charitable donations. The experiments involved a wide variety of charities and gift types, testing both hypothetical and real donations. Results indicate that offering gifts reduces donations, a counterintuitive effect not explained by charity quality, gift desirability, or anchoring.
License is closed; reuse and redistribution terms are restricted.