AI and Immersive Technologies Mapping for Service Marketing

A dataset supporting a research paper mapping AI and immersive technologies from automation to human-centric service marketing. The dataset is 46.1 MB in size, stored in CSV format, and authored by L.M.D.O Wimalasena. It was last updated on May 31, 2026.

Use Cases

• Mapping technology adoption trends based on the paper's conceptual framework
• Analyzing the shift from automation to human-centric service models based on the described mapping
• Benchmarking AI and immersive technology applications in marketing contexts based on the paper's scope

Strengths

• Dataset size is 46.1 MB, indicating a substantial volume of structured information.
• Data is shared under a CC-BY-4.0 license, permitting broad reuse with attribution.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment for specific analytical tasks.

Provenance

Source

figshare

Freshness

Last updated 2026-05-31 10:48:39; freshness should be verified.