Experimental Data on Interface Color Schemes and User Experience

A single-factor between-subjects experiment with 90 participants assigned to warm, cool, or neutral interface color schemes. The dataset, created by HAOYUAN KONG and last updated on 2026-05-14, contains concurrent measurements of emotional perception, user satisfaction, page dwell time, and CTA click behavior from a simulated product-browsing task.

Use Cases

• Analyzing the relationship between color schemes and emotional perception scores as described in the experiment.
• Comparing user satisfaction and CTA click rates across different interface color conditions.
• Investigating the statistical association between color, emotional perception, and behavioral outcomes like dwell time.
• Informing interface and CTA color design for action-oriented browsing tasks based on the empirical evidence.

Strengths

• Data integrates subjective perception (emotional perception, satisfaction) and objective behavioral indicators (dwell time, CTA clicks) within a single experiment.
• Experimental design controls for layout and textual content, isolating the variable of color scheme.
• Includes data from 90 participants, with 30 assigned to each of the three color conditions.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• The observed effects are based on a joint variation of hue, saturation, lightness, and salience, not hue alone.

Provenance

Source

figshare

Collection Method

Single-factor between-subjects experiment with random assignment.

Time Range

The experiment was conducted prior to the dataset's last update in 2026.

Freshness

Last updated 2026-05-14 07:51:31; freshness should be verified.

Geography

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