Featuring survey responses from 929 university students who are active football fans, collected during the 2019-2020 academic year. It examines the relationship between Big Five personality traits, fan loyalty, and consumer behavior using three validated scales.
Use Cases
- Analyze the mediating role of fan loyalty scores on the relationship between Big Five personality traits and consumer behavior metrics.
- Investigate correlations between demographic features like gender, age, and favorite football team with fan loyalty and consumption patterns.
- Model the influence of personality trait scores (e.g., openness, conscientiousness) on football match watching frequency and other consumption behaviors.
Strengths
- Data from 929 participants provides a substantial sample for analysis.
- Uses three validated psychological scales: the Fan Psychological Commitment Scale, the Ten-Item Personality Inventory (TIPI), and the Football Fan Consumption Behaviour Scale.
- Includes detailed demographic profiles covering gender, age, marital status, and educational information.
Limitations
- Sample is limited to university students from a single Turkish university, limiting generalizability.
- Uses a convenience sampling method, which is a non-probability technique and may introduce selection bias.
- Data is cross-sectional from the 2019-2020 academic year and may not reflect current trends.
Provenance
- Source
- Ozgider, Can via ICPSR Harvested Dataverse
- Collection Method
- Online survey using a Personal Information Form and three validated psychological scales, employing convenience sampling.
- Time Range
- 2019-2020 academic year
- Freshness
- null
- Geography
- Turkey (specifically students at Çanakkale Onsekiz Mart University)