Consumer Perceptions of Cannabis Edible Packaging from Two Randomized Experiments

Two randomized online experiments with 1,260 and 2,521 adult participants conducted between March and June 2024 examined how packaging imagery and descriptors influence perceptions of cannabis edibles. The study, preregistered on ClinicalTrials.gov, measured outcomes including product appeal, perceived safety, healthiness, and appeal to children. Results indicate flavor imagery increased appeal and perceived safety, while descriptors like 'all natural' or 'organic' reduced interest.

Use Cases

• Analyzing the impact of flavor imagery on perceived product safety based on the experimental results described.
• Studying how product descriptors like 'organic' or 'handcrafted' affect consumer interest and appeal.
• Investigating the association between animal imagery on packaging and perceptions of appeal to children.
• Evaluating the effects of medical and outdoor nature imagery on perceptions of product healthiness.
• Comparing the outcomes of different packaging elements on behavioral intent as measured in the experiments.

Strengths

• Data originates from two preregistered randomized experiments, suggesting a structured research design.
• Experiments involved a total of 3,781 participants (1,260 + 2,521), providing a substantial sample size.
• Outcomes were measured on multiple dimensions including appeal, safety, healthiness, and behavioral intent.

Limitations

• Column-level documentation is absent; field semantics must be inferred after download.
• Row count is unknown, which may limit suitability assessment.
• Data may reflect bias inherent to online experiments conducted via figshare.

Provenance

Source

Beth A. Reboussin via figshare

Collection Method

Two randomized online experiments conducted between March and June 2024.

Time Range

Experiments conducted March-June 2024.

Freshness

Last updated 2026-05-23 20:21:34; freshness should be verified.