Survey on Animated Character Appeal and Cultural Confidence in Chinese Mythology Films

615 survey responses collected via an online questionnaire, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The dataset was created by Meixuan Li and last updated on April 22, 2026. It examines the relationship between visual appeal, emotional arousal, and cultural confidence in audiences of Chinese mythology-based animated films.

Use Cases

• Modeling the mediating role of emotional arousal between visual appeal and cultural confidence based on the described S-O-R framework.
• Analyzing the moderating effect of expectation confirmation on the relationship between emotional arousal and cultural confidence.
• Studying audience reception and psychological responses to animated character design in the context of traditional culture modernization.

Strengths

• Dataset size is precisely 22.2 KB.
• Data collection involved a specific sample size of 615 respondents.
• Analysis employed a specific statistical method: Partial Least Squares Structural Equation Modeling (PLS-SEM).

Limitations

• Row count is unknown, which may limit suitability assessment.
• Column-level documentation is absent; field semantics must be inferred after download.
• Data may reflect bias inherent to the specific online survey platform and respondent pool.

Provenance

Source

Meixuan Li

Collection Method

Data was collected using an online questionnaire.

Freshness

Last updated 2026-04-22 13:12:20; freshness should be verified.