Global Social Media Adoption Rates Among Adults

World Bank Gender Statistics provides survey data on the percentage of individuals aged 15 and over who used social media platforms like Facebook or TikTok on a mobile phone in the past three months. The dataset captures self-reported usage statistics from respondents worldwide. The specific temporal coverage, sample size, and number of countries are not detailed in the provided information.

Use Cases

• Analyze the relationship between a country's development level and its reported social_media_usage percentage.
• Compare social_media_usage trends over time for different age_groups within the 15+ population.
• Model regional variations in mobile-based social_media_usage using country-level geographic data.
• Correlate social_media_usage percentages with other survey metrics like gender or urban/rural residency if such columns exist.

Strengths

• Data originates from the World Bank, a major international organization known for statistical rigor.
• The metric is clearly defined as the percentage of respondents aged 15+ using social media on a mobile phone in the past three months.

Limitations

• The exact number of countries, rows, and years covered is unknown, preventing assessment of sample size and temporal scope.
• Data is based on self-reported survey responses, which may be subject to recall bias or social desirability bias.
• The dataset only includes individuals aged 15 and over, excluding younger populations.

Provenance

Source

World Bank Gender Statistics

Collection Method

Survey data collection from respondents.

Geography

Global coverage is implied, but specific countries are unknown.