Weekly Facebook Audience Ideological Segregation for Civic News Links

Meta Platforms, Inc. provides weekly metrics on the ideological segregation and favorability of U.S. Facebook audiences exposed to civic news content. The dataset aggregates domain- and URL-level metrics from Facebook activity data for adult U.S. monthly active users. It includes ideological segregation index, favorability score, content attributes, and user attributes.

Use Cases

• Analyze the relationship between content attributes and the ideological segregation index of the exposed audience.
• Track weekly changes in the favorability score of the engaged audience for specific civic news URLs.
• Model user attributes to predict potential audience ideological segregation for new civic news domains.
• Compare the ideological segregation index between the potential, exposed, and engaged audience segments for a given domain.

Strengths

• Data originates from Meta Platforms, Inc., providing direct measurement of Facebook user activity.
• Metrics are aggregated weekly, enabling longitudinal analysis of audience dynamics.
• Covers adult U.S. monthly active users, a significant population segment for political research.

Limitations

• The dataset scope is limited to Facebook users in the United States, not representing a global audience.
• Specific sample sizes, row counts, and column definitions are not provided, limiting reproducibility.
• Data is restricted to links classified as civic news, excluding other types of political or social content.

Provenance

Source

Meta Platforms, Inc.

Collection Method

Aggregated from Facebook activity data for adult U.S. monthly active users.

Time Range

Weekly aggregation over the study period (specific dates unknown).

Freshness

Last updated metadata indicates 2026-02-23, suggesting planned future updates.

Geography

United States.