Primary survey data collected from followers of a selected TikTok influencer in Indonesia. The dataset includes variables for influencer credibility, purchase intention, and purchase decision, measured using a Likert scale. It was created by Arsya, Aura Meivia Safira and last updated on 2026-04-16.
Use Cases
- Modeling the relationship between influencer credibility and purchase intention based on Likert-scale survey variables.
- Analyzing the direct effect of influencer credibility on purchase decisions based on the described variables.
- Training models to predict consumer purchase behavior in social commerce contexts based on survey data.
Strengths
- Data collected via a structured online questionnaire using a Likert scale.
- Variables defined for key marketing constructs: credibility, intention, and decision.
- Dataset was analyzed using SEM-PLS, suggesting a structured analytical approach.
Limitations
- Column-level documentation is absent; field semantics must be inferred after download.
- Row count is unknown, which may limit suitability assessment.
- Data may reflect geographic bias inherent to its collection from a single Indonesian influencer's followers.
Provenance
- Source
- Harvard Dataverse
- Collection Method
- Online questionnaire distributed to followers of a selected TikTok influencer, using purposive sampling.
- Time Range
- null
- Freshness
- Last updated 2026-04-16 21:59:50; freshness should be verified.
- Geography
- Indonesia